Hi, I'm
Soumen Das
Senior Product Manager
Over 9 years of experience specializing in 0-to-1 technical product launches, scalable SaaS infrastructure, and AI-driven automation. Proven track record of transforming complex operational workflows into self-serve platforms, notably reducing campaign creation lead times at Walmart from 8 weeks to 1 week using GenAI. Expert in orchestrating cross-functional teams (Data Science, Engineering, UX, Legal, Finance) to deploy global growth platforms and subscription models that drive significant revenue and user retention.
AI Projects & Tools
A selection of modern platforms and SaaS projects demonstrating my hands-on technical skills in React, Next.js, and Generative AI.
indstudio.pro
A Shopify app for fashion retailers enabling users to virtually try on apparel using cutting-edge Generative AI.
twispr.app
SaaS platform spanning automated user interviews, market research, product positioning, and GTM strategy.
ease-realty
A high-performance CRM and pipeline optimization tool designed specifically for real estate agents.
Walmart CRM Workflow Automations
Engineering self-serve Generative AI workflows that automate CRM campaigns across Walmart US, Sam's Club, Canada, and Mexico.
Professional Timeline
Senior Product Manager
Global CRM and Growth Platforms
- Workflow Automation:Engineered a self-serve campaign creation workflow leveraging Generative AI for automated copy and creative generation; reduced operational friction and cut time-to-market from 8 weeks to 1 week.
- AI Decision Engine:Built and scaled an AI decision engine responsible for autonomous campaign orchestration, determining the optimal payload, timing, and channel for multi-channel delivery.
- Global Scaling:Launched a scalable growth platform for Walmart Mexico, enabling complex CRM use cases that increased revenue per user by 30% within three quarters.
- Engagement Infrastructure:Enabled the Inbox channel and released digital flyer coupon clipping for Walmart Canada, driving engagement increases of 25% and 10% respectively.
Product Manager
SaaS B2B product driving engagement and user retention
- Platform Orchestration:Achieved a 25% surge in user engagement within 1 quarter by deploying a flexible, logic-based tool called Journeys, which unified user-communication across multiple platforms. Used by Swiggy, Zomato, Paytm, etc.
- Friction Reduction:Boosted product adoption of Journeys by 30% within 3 quarters among startup segment, resulting in increased revenue and market share.
- Automated Experimentation:Released critical feature called IntelliNODE that automatically optimizes user journey through A/B tests to increase user conversion by 45%.
- Hyper-Personalization:Released feature called Cross Node Personalization that enables hyper-personalization across the communication channels in the journey, increasing user conversion by 26%.
Product Manager
Financial services and credit lending marketplace
- Friction Reduction:Reduced funnel drop-offs by 10% within 1 quarter through CRO initiatives like user journey analysis and A/B testing. Tools used: Adobe Analytics, Mouseflow and Adobe Target.
- Digital Transformation:Improved TAT from 48 hrs to 12 hrs by leading projects to convert physical workflows into digital workflows such as document collection, and loan journey through WhatsApp.
- Data Integration:Increased our north-star metric (AIP to Disbursal ratio) by 8% by pushing real-time website visitor data to automated dialers of call centers.
Product Manager
Fintech subscription and digital wealth management
- 0-to-1 SaaS Launch:Spearheaded the end-to-end lifecycle and commercial launch of Finbingo, a Robo-Advisory B2B/B2C subscription platform; architected GTM strategy and established core value propositions.
- Service Automation:Developed and deployed 'Portfolio Doctor,' an automated analysis engine that optimized advisor efficiency by reducing portfolio servicing time from 1 day to 8 seconds.
Research Associate
Financial market analysis SaaS product for institutional investors
- Pharma Sector Coverage:Covered the pharmaceutical sector for high-profile hedge fund & portfolio manager clients.
- Workflow Optimization:Helped the Product Manager in requirements gathering for optimizing the workflow of Operations Teams.
Founder
Peer-to-peer student academic assistance
- Academic Assistance Platform:Focused on creating a platform where students could help each other to solve homework and assignments.
Education & Credentials
Education
MBA in Finance
Mumbai University
Mumbai, Maharashtra, India
Bachelor of Engineering
Electronics and Telecommunications
Mumbai University
Navi Mumbai, Maharashtra, India
Certifications
Post Graduate Certificate in AI & ML
IIT Roorkee
Professional Scrum Product Owner
Scrum.org